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Vergleich zweier Aktionen zur Raucherentwöhnung bei Auszubildenden in einem Großbetrieb

Promoting the health of company employees is one of the fundamental tasks of occupational medicine. At Daimler Chrysler’s Untertürkheim site in Stuttgart, Germany, 600 firstyear and second-year apprentices undergoing technical vocational training formed the target group for programmes to stop smoking in 2002 and 2003. In 2002, 22 % of the apprentices took part in the first campaign, “Smoke-free 2002”. The smoking abstinence rate of the participants was 11 % after 18 months. In 2003, the company offered a group intervention programme to stop smoking (“Smokefree in 10 steps”). Only 2 % of the smoking apprentices accepted this offer. 6 months after the end of the programme no participant of this group was still abstinent. Therefore, for apprentices, a mass-media campaign with intensive coordinated support from the corporation is preferable to group intervention.