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Entwicklung einer Balanced Scorecard für das betriebliche Gesundheitsmanagement

The OHM faces an increasing need to prove its contribution for better productivity and economic benefits within business companies. A suitable way to fulfil this requirement is to integrate the OHM into the strategic business management systems. One widespread management tool is the Balanced Scorecard (BSC). The BSC concept strives to facilitate the business strategy by means of value-based targets and measurable key indicators.
Basically, BSC and OHM have corresponding concepts. However, human attitudes and behaviour patterns – which obviously have an impact on occupational health and productivity – cannot be directly quantified as the BSC concept requires. Therefore evidence based health principles are a good guideline for the selection and control of specific OHM measurements.
The “Healthy-BSC” that is presented in the article is based on the principle of balance (i.e. equilibration). Equilibration has shown to have dual benefits: it expresses an up-to-date comprehensive definition of health and this principle has an evident impact on a sustainable company existence. Balanced structures can be identified on individual and cooperative aspects as well as the market level of a business enterprise.
A purposive equilibration of these business structures will occur within the four perspectives of the original BSC. The assessment of the equilibrated structures should commonly be conducted by experienced leaders and personnel, and should pursue the overall business strategy.
The Healthy-BSC is not a stand-alone management tool. Its elements should rather be integrated reasonably into the variety of existing business scorecards. Hereby the Healthy-BSC contributes to the further development of the BSC concept and substantiates its idea of a balanced business action.